Conversion Optimization Fundamentals: The 5 ‘T’s of Testing // BUSINESS 466

Brooks Bell, Founder, Brooks Bell

Tuesday, October 18th from 6:00 - 7:30 pm

According to eMarketer, A/B testing is widely considered the top marketing strategy for increasing conversion rates. Once viewed as a luxury, it is now an essential tactic for high-growth tech companies. This session will cover the fundamentals of testing and optimization, and how to approach it within your company. Learn from Brooks Bell, the founder of Brooks Bell, the leading independent firm focused exclusively on testing and optimization.

This session will cover:

• Popular myths about testing
• Determining if testing is right for you
• 5 ‘T’s of testing: the prerequisites for testing success, including which tools to consider
• 4 stages and steps for a testing program
• Helpful tips to bake testing into your company culture

Brooks Bell is a serial entrepreneur and a true maverick. With no training, she co-founded a web development company while she was still in college at age 20. Within a year of starting the company, she landed AOL as a client and led the design of several high-profile projects, including the redesign of AOL’s main web registration process.

In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm eponymously-named Brooks Bell. Using analytics and the quantitative principles of testing, the firm has improved conversion rates for brands such as Adobe, Wall Street Journal, AARP, Chase, and Time Warner Cable. Today, Brooks Bell employs a team of about 25 testing experts and is based in Raleigh, NC. Brooks has a BA in Psychology from Duke University.

In addition, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics and marketing, serves as a judge and mentor for Duke University’s entrepreneurship programs, and is the 2011-2012 President of the Raleigh-Durham Chapter of EO (Entrepreneurs’ Organization). She is also the Founder and Chair of the annual Click Summit.

Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.